About us

We specialize in mass communications & social marketing. We offer: strategic planning, audience segmentation, messaging, reputation and partnership cultivation.

Our team & partners

Highly experienced PR/Public Affairs experts – teamed up with graduates of both Ryerson University’s Creative Industries Program, and Germany’s University of Media – to create social media strategies.

Our president, Diane Black is well-recognized for her leadership on high profile issues, creating many social marketing firsts. Among them: 

Revamping the Province’s Anti-Tobacco mass advertising campaigns to get voters on side for smoke-free regulations. Her leadership and vision also gave rise to Ontario’s Emergency Stroke Care System, so ‘Stroke’ would no longer be ‘the forgotten disease.'  As former Vice President of the Heart & Stroke Foundation, Diane also created its Media, External Relations & Advocacy departments and staff teams. 

She and our partners draw on their decades long experience in multi-national marketing and public affairs firms. When guiding clients, Diane also taps into her early career roots in political & investigative broadcasting.